As a follow up to my earlier post “Mortgage Marketing With Postcards“, I’ve finally gotten around to creating my first postcard campaign. I used Adobe Photoshop to create my holiday themed postcard and have selected VistaPrint to provide the printing services.

I am printing 1500 full color standard size (5.47″ x 4.21″) postcards that will be hand delivered over the next 2-3 weeks to a few local neighborhoods. Total cost for the printing came out to be $126.99. I initially selected 1000 full color front and back standard postcards with 7 day delivery to take advantage of the 50% off printing special that I’ve linked to below. Upon completion of that order, I was given the option to add 500 additional postcards for $24. I’m not sure if they do the additional postcard offer with every order or not. I’ll pay attention next time around and see if they give me the option to do the same quantity upgrade again.

The only other cost at the moment is my time. I could hire someone to do the design and delivery but I want to go the most inexpensive route possible on this first run. I’ll post updates as this initial postcard campaign progresses.

Also, be sure to check out VistaPrint for all of your printing needs. After doing some research, I think they’re one of the best firms online. Currently, VistaPrint has a special offering 50% Off All Postcards.

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Tags: Mortgage Marketing Ideas