First I apologize for the delayed post on this. With the holidays this project fell behind and I just haven’t had the desire to get it back on track (I’ve put myself 100% behind an online mortgage marketing project).

As a quick recap, I initially planned to do a distribution for to the same households for six consecutive months. These were distributed and placed on front doors, not mailed. I wanted to see just how inexpensively I could at least attempt doing something with postcards.

My first distribution went out in December to 3000 households and had sub par results. I’m sure most of this was my fault as this my first attempt. (get the whole back story here mortgage marketing with postcards and mortgage marketing with postcards update 2 )

I’m going to place this project on the back burner for now for two reasons.

1) I am more excited about online mortgage marketing.

2) The distribution company I was using for the postcards went belly up and I don’t really feel like finding a new one at the moment.

This isn’t the last you’ll hear of this project, but I expect to be at least 6 months away from starting up again.

I have some really exciting things planned so be sure to sign up for my free mortgage marketing newsletter to make sure you don’t miss out on anything!

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Tags: Postcards