I just stumbled across some great programming being offered by Microsoft this week as part of their “Small Business Summit“. Unfortunately, it looks like I’ve missed the first two days but there are still plenty of sessions that I hope to catch over the next three. And by “catch” I mean try to pay [...]

I just read a great article by Jake Matthews of 10e20.com detailing why search engine optimization is crucial for your small business.  If you are even half interested in making the internet a solid part of your mortgage business, you really should take a look at the article.  As someone who considers himself a firm [...]

Over the past few days, I’ve been surfing around viewing probably hundreds of mortgage broker websites and real estate agent/broker websites.   I was surprised (not pleasantly) at how many of us seem to think that fancy flash introductions and muzak are adding any real benefit to our online presence.
I think the most annoying thing that [...]

As social networking continues to gain momentum, I thought I’d take a moment to feature some of the top mortgage/real estate based on-line communities…
Active Rain – Giant Blog for Real Estate Industry. Earn points to be the “featured” agent/broker/company in your city/county/state. I recently joined this forum and have to say that, at the moment, [...]

Just received the following from Novastar, the last email makes a bit more sense now . . .

Loans priced in NovaStarIS and NovaQual will automatically retain their lock status on pricing for 30 days.

As a one time adjustment, loan rates locked prior to Tuesday, March 6th will adjust unless closed by [...]

Just got this from Novastar.   I’m not thinking the pricing on the day docs are drawn thing is going work . . .

Due to fast moving shifts in the secondary market beyond our control, we can no longer honor pricing approvals in NovaStarIS for an extended period of time.

To avoid pricing adjustments on [...]

Over the past few years, online article marketing has become one of the quickest and most affordable ways to build one way backlinks to your website.
The concept of article marketing is simple; you write an original article and then submit it to free article directories. You include [...]

I just found this site today. Check out the Mortgage Lender Implode-O-Meter. These guys are tracking all the big lenders and monitoring the current industry fall out. It’s definitely a good
read. Be prepared for more rocky roads to come.

Technorati Tags: mortgage industry, mortgage lender implode o [...]

One of the most important things you are going to do when building your on-line marketing machine is select keywords.  Keywords are what people type into the search engines to find the information, services, and products they are looking for.   
Prior research into keywords will ensure that you select a term that is -
1) Searched (duh!)
and
2) Has [...]

I can’t stand paying big lead companies for leads. I also refuse to pay $5-$20 per click for visitors. As an independent broker I’m smart enough to know that the “best” leads will rarely make it to me no matter how much I pay per lead. And, even if I do [...]