Prior research into keywords will ensure that you select a term that is -

1) Searched (duh!)

and

2) Has as few competitors as possible

Now those may seem like very obvious statements, but, I learned the hard way that what I think people search for is not necessarily what the average web surfer is typing into Google or yahoo.  Many times we use our industry jargon and forget that prospects don’t necessarily use the same vocabulary as we do.  I’m sure you’ve caught yourself at least once saying something like “your dti should be fine but your ltv may be a bit high to go stated” to a prospect.  (Hopefully not that bad at least!)

Ok, write out a quick list of the words you think your prospects would type in if they were searching for your services.

For me those terms would be something like:

“california mortgage”

“california refinance”

“california home loan”

As I have quite a few Real Estate agents who are following this series, your keyword list might be something like this:

“orange county real estate”

“orange county real estate agent”

“orange county mls”

“orange county home search”

Now that you have your list, download this free piece of software called Good Keywords.  You will be using this free tool frequently as you develop your lead generating empire.

In my next post, we’ll go over using Good Keywords and how to determine the level of competition for any set of keywords or keyword phrases.

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