Over the past few days, I’ve been surfing around viewing probably hundreds of mortgage broker websites and real estate agent/broker websites.   I was surprised (not pleasantly) at how many of us seem to think that fancy flash introductions and muzak are adding any real benefit to our online presence.

I think the most annoying thing that can happen to me while I’m careening willy nilly around the internet is have some website start blaring music out of desktop speakers. 

Perhaps it’s a control thing and I get upset when my computer does something I didn’t ask it to do.  Perhaps I’m a bit peeved that some website decided it was a good idea to start playing elevator music over whatever I may have actually chosen to listen to.  Perhaps I just don’t like the white noise / computer hum of my insulated workspace to be violated by uninvited muzak.

Whatever the reason, I immediately begin the process of regaining audible supremacy over my computer.  Depending on the location of the mouse cursor on my screen, I typically do one of two things.

1) I quickly strike the “X” located in the top right corner of my browser window.

2) I jab at the little green arrow located at the top left edge of my browser window.

Whichever action I choose to take, the website I was just at has lost a visitor.  And, with every lost visitor is a lost opportunity to gain a new client.

So please, if the default setting on your website is set to play music, disable it or at least set the default to off.

And, if you don’t believe me, just type in “music on websites” in any search engine and read the comments out there.   Music does have it’s place online, but in most cases, it will take away from the professional image that you are trying to project as a mortgage professional.

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