I just read a great article by Jake Matthews of 10e20.com detailing why search engine optimization is crucial for your small business.  If you are even half interested in making the internet a solid part of your mortgage business, you really should take a look at the article.  As someone who considers himself a firm believer in the importance of the interest as it relates to the future of my mortgage business, I found the article to be a great reminder that the internet goes far beyond being a venue for traditional “mortgage marketing.” Jake goes over the following topics in detail:

• Obtain Increased and Higher Quality Sales
  
• Increased Search Engine Visibility
• Brand Recognition
• Enhanced Credibility and Legitimacy
• Investment in your Domain Name
• Competitive Edge and Research Advantage
• Ad Spend predictability and High Return on Investment (ROI)
• Passive Business Development

Technorati Tags: mortgage marketing, search engine optimizatin, mortgage marketing ideas, 10e20