When mortgage professionals market online to their clients, email inevitably comes up. It is one of the fastest, and most personal, ways to leverage online. Customize it with their name, first, last, or both, and bam! – you have a captive audience. Today we will talk about the top three pros to marketing this way.
Pro #1
You can reach ten or ten thousand people at the touch of a button, and will have no more time invested to reach them all no matter how big your list grows. Simply type your message, load it into your formatter or broadcast service, hit send, and every one of your clients or potential clients are notified of your message. And the best part is is costs nothing more than your subscription. Try doing that offline!
Pro #2
Done correctly, email marketing can have a much higher close rate that other marketing tactice. Your potential client is hit with a sort of ‘in your face’ strategy whereby you are talking directly to THEM. Unlike an ad in the paper or a commercial on TV that is generic, email is personal. Get their attention by including their name. Write as though you are addressing their particular problem, and you have the battle half won.
Pro#3
Personal emails work well as pre-sellers. Autoresponders are wonderful in that you can load up your messages and set them to go out at certain intervals. You do this once, and they continue to go out for each new potential customer that signs up, without you lifting another finger. Basically, it will be warming up your potential clients while you are free to do other tasks – even sleep!
If you are already using this great tool in your business, great! But if not, you really should start, and soon. You don’t want to get left behind.
There are a lot of great services out there: Aweber, GetResponse, VerticleResponse and Constant Contact are a few. Do your homework and shop around. Make a list of the features you want and see which providers have them available, in your price range. This shouldn’t be too hard, as many are filled with all of the bells and whistles and usually start around $19 a month – so this shouldn’t be a budget breaker for you! Our newsletter uses Aweber and we love it. We also have experience with Constant Contact and can recommend it for both newcomers and experienced marketers.
Good luck, and stay tuned for the next post in which we’ll be sharing some tips about email ettiquette, and why it is especially important to loan originators…
