Mortgage Marketing Ideas

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Keyword Selection – The Cornerstone of Your Website

March 8th, 2007 at 11:50 pm » Comments (0)

One of the most important things you are going to do when building your on-line marketing machine is select keywords.  Keywords are what people type into the search engines to find the information, services, and products they are looking for.   
Prior research into keywords will ensure that you select a term that is -
1) Searched (duh!)
and
2) Has [...]



Internet Mortgage Lead Generation: It’s not as hard (or as expensive) as you think

March 7th, 2007 at 10:50 am » Comments (0)

I can’t stand paying big lead companies for leads. I also refuse to pay $5-$20 per click for visitors. As an independent broker I’m smart enough to know that the “best” leads will rarely make it to me no matter how much I pay per lead. And, even if I do [...]