As I was sitting at my desk at home this evening sorting through my daily pile of mail, I cam across a letter that I just had to open!
It was a plain white envelope, with a regular first class stamp, and my name and address printed in a script font. I think you’ll agree, there [...]

Once I start my postcard campaign up again, I know who I’m using for the postcard designs.
Do yourself a favor and check out Lender Design. For $145 a year you get a whole arsenal of mortgage marketing materials.
The folks at [...]

Note to self – be sure to double check the phone number on your postcard before printing. Yup, I went brain dead and printed the wrong phone number on my first 1500 post cards!
While debating the best way to fix the postcards, I quickly ordered 1500 more with the correct phone number and had them [...]

Pros and Cons of Postcard Marketing for Mortgage Professionals
I’ve put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con’s of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded [...]