I just read a great article by Jake Matthews of 10e20.com detailing why search engine optimization is crucial for your small business.  If you are even half interested in making the internet a solid part of your mortgage business, you really should take a look at the article.  As someone who considers himself a firm [...]

As social networking continues to gain momentum, I thought I’d take a moment to feature some of the top mortgage/real estate based on-line communities…
Active Rain – Giant Blog for Real Estate Industry. Earn points to be the “featured” agent/broker/company in your city/county/state. I recently joined this forum and have to say that, at the moment, [...]

Over the past few years, online article marketing has become one of the quickest and most affordable ways to build one way backlinks to your website.
The concept of article marketing is simple; you write an original article and then submit it to free article directories. You include [...]

I was just introduced to ActiveRain and I liked what I saw!
The “ActiveRain Real Estate Network” is a free online community for real estate professionals.  From Mortgage Brokers, to LO’s, to Real Estate Agents, to Appraisers, you’ll find a little bit of everything.
ActiveRain has a number of user groups that are both profession and geographically [...]

Note to self – be sure to double check the phone number on your postcard before printing. Yup, I went brain dead and printed the wrong phone number on my first 1500 post cards!
While debating the best way to fix the postcards, I quickly ordered 1500 more with the correct phone number and had them [...]

As a follow up to my earlier post “Mortgage Marketing With Postcards“, I’ve finally gotten around to creating my first postcard campaign. I used Adobe Photoshop to create my holiday themed postcard and have selected VistaPrint to provide the printing services.
I am printing 1500 full color standard size (5.47″ x 4.21″) postcards that will be [...]

We’ve all seen the news stories of the people lined up for hours outside retail stores waiting for a shot at the limited supply hot holiday toy or the mass of people ready to grab up all the holiday season sale goods that they can cram into the nearest shopping cart.
In fact, at some point [...]

I just stumbled across an insane resource full of royalty free photos.  If you need a quick photo for a website, mailer or brochure, take second and check out Morgue File.  In my limited use of the site so far, I’ve primarily pulled down landscape photos and skyline photos.  But I’m sure there is much much [...]

Pros and Cons of Postcard Marketing for Mortgage Professionals
I’ve put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con’s of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded [...]

It seems the easy days are behind us and we’re now going to have to work a little harder (or at least smarter) if we want to continue to feed that beast we call a pipeline.
If you’ve found this site, I think it’s safe to assume that you too are on the hunt for [...]