Mortgage Marketing Ideas

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The Sound Of A Lost Lead – Is Your Mortgage Website Driving Away Prospects?

March 15th, 2007 at 8:07 am » Comments (1)

Over the past few days, I’ve been surfing around viewing probably hundreds of mortgage broker websites and real estate agent/broker websites.   I was surprised (not pleasantly) at how many of us seem to think that fancy flash introductions and muzak are adding any real benefit to our online presence.
I think the most annoying thing that [...]



Keyword Selection – The Cornerstone of Your Website

March 8th, 2007 at 11:50 pm » Comments (0)

One of the most important things you are going to do when building your on-line marketing machine is select keywords.  Keywords are what people type into the search engines to find the information, services, and products they are looking for.   
Prior research into keywords will ensure that you select a term that is -
1) Searched (duh!)
and
2) Has [...]



Royalty Free Photos

October 18th, 2006 at 7:10 am » Comments (0)

I just stumbled across an insane resource full of royalty free photos.  If you need a quick photo for a website, mailer or brochure, take second and check out Morgue File.  In my limited use of the site so far, I’ve primarily pulled down landscape photos and skyline photos.  But I’m sure there is much much [...]